World’s most famous cosmetics brand L’Oreal Professionnel launches its first Professional Products Academy in Pakistan at The Forum, Karachi on 1st September 2013. L’Oreal Professionnel mega evening began with a red carpet meet and featuring salon professionals, journalists, media personalities and members from the Consulate General of France.
L’Oreal has a huge range of products that are only marketplace to salons and are only practically used by professionals. This training academy for hair salons will help not only raising awareness about the skill of hairdressing as well as educating the professionals on how to use their highly technical products such as extenso, hair dyes and so on appropriately.
L’Oréal Professionnel is the world’s # 1 professional cosmetics brand. The brand providing advanced technology and superior products used such as Revolutionary products, Expansive portfolio, Synergistic patented technology, Advanced education and technology, Unique business building tools, Link to Parisian fashion and beauty. These products used by the world’s best hairstylists.
The evening was attended by famous celebrities, featured beauty salon professionals and media personalities such as Managing Director L’Oréal Pakistan Musharaf Hai, French Counsul General, Christian Ramage, stylists & make-up artists Beenish Parvez, Hafsah of Depilex, Lubna of Rain Tree, Aalia Tipu of Allenora, Asmat & Zaira of Blow Salon, Hina Farid of Blush, Daulat Rehmatullah, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Afreen, Amber, Ghazia, Sehar Farrukh and Hina Yousaf. Ribbon cutting ceremony officiated by French Counsul General Mr. Christian Ramage.
L’Oreal Professioannel with the aim to educate the Pakistani hairdressing and salon industry and sharing with them the different aspects of the fashion industry like technical, art and business management. To standardize the Pakistan fashion industry, Pakistani hairdressing and salon industry joined the broad network of L’Oréal academies around the world.
Let’s have a look at Pictures Gallery of L’Oreal Professionnel first Products Academy in Pakistan:-
The event was beautifully managed by Amina Rashid Khan and Anisa Rashid Khan of RAKA with PR handled by Lotus Client Management & PR.