New emerging Pakistani born American fashion designer Zahra Saeed has team up with the famous house of ENEM in Pakistan and initiates an innovative women’s wear fashion brand by the name of IVY by Zahra Saeed. The launching ceremony of fashion lable IVY by Zahra Saeed takes place at the ENEM DHA Y Block store in Lahore on April 07, 2014.
IVY by Zahra Saeed Debut Spring Summer Lawn Collection 2014 for Women has been launched but it is available only ENEM stores at DHA and Liberty Market Lahore but their collection also soon be available at ENEM stores all over Pakistan.
Zahra Saeed motivation comes from older time special eras, obvious in dresses designs that are traditional and wearable at any special occasions around you. The IVY by Zahra Saeed new fashion lable philosophy is “Simple is Beautiful”. The designer recently launch 45 unique dresses designs in its debut collection for women which includes beautiful range of diverse colour ideas, unique cuts and silhouettes including a capsule collection of scarves.
IVY by Zahra Saeed will effort to work with and new modern everlasting designing techniques such as high quality digital block printing, chicken kari, screen printing and traditional embroidered patterns on a variety of fabrics, from daily wear cottons to evening and party wear chiffons and silk collection. They are seeking to introduce always most demanding fashion and design that is traditional, affordable and wearable with a dedication to value for a customer’s purchase.
Fashion Designer Zahra Saeed said on the launching event of its debut fashion brand IVY by Zahra Saeed: With the growth and exposure of fashion in Pakistan, there is much room and demand for easily accessible collections; ready to wear that is priced affordably yet which offers a more high fashion design aesthetic. With my brand IVY, I’m looking forward to bridging this gap with both every day wear and an affordable formal wear range with a complete set of accessories to follow.I am delighted to be collaborating with ENEM as our exclusive retail platform, particularly given, ENEM’ senviable retail history dating back to pre-partition and its steady commitment to growth and innovation. It after all, a household retail name that people trust.