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Islooites witness a dramatic product launch: Full of Entertainment

Living in Islamabad, one of the most modern city in the country brings you opportunities to go on different brand launches, movie premieres and huge social gatherings. Last week, on 5th of December I with some of my friends was invited on a perfume launching event organized by Nucleus Events & PR at the Centaurus Mega Mall in Islamabad.

The famous beauty & cosmetics brand The Body Shop which is new in the city was launching its another product, a perfume named “White Musk Smoky Rose”. I mostly go to these kind of events to get a feel of relaxation from my busy schedule and to talk and meet new people and executives. We reached before time at the avenue, the whole outlet was decorated very well and the front of it was covered by the White Musk standees on both sides of the entry gate which was giving it a vibrant look.

The inside was decorated with indigo theme. The event started pretty much on time, saw Sulmeen Ansari as the host of the event who is one the best radio jockeys in town. She did it again up to the mark and kept the crowed charged in the whole event. The things which admired me were security plan, protocol, lighting, music, songs collection and the launching and presentation of the White Musk for first look was extraordinary with nice lighting effect and a gorgeous lady; Saima Azhar, a renowned model.

The same team organized the premier and red carpet for the most anticipated movie of Pakistan at one of the luxurious cinema in Pakistan, and I was not expecting such a good work from them this time, but they did it really well – more than expectations. Half event was planned outside the mall, that set was awesome with colorful lighting. The outdoor set was into two parts, one side was set for singers to perform and the opposite side was for models to present the perfume and for photo session.

Check here The Body Shop Musk Smoky Rose Perfume Launching Event Pictures:-

The thing which inspired me was the social media team covering the event, they were posting the event details, uploading the photos simultaneously and the amazing thing was there live streaming facility for the fans and followers of the body shop across the globe. I have never seen live streaming of such a product launching event in Pakistan.

Overall, it was a good retreat for Islooites, punchy launch, great entertaining dance performances, elite of the town, and indeed a worth-wile experience. Kudos to team Nucleus Events & PR for another successful show.

Haseeb Alam, a freelance media coordinator based in Islamabad. He tweets @haseebmarwat

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