Sunsilk and Pakistan Fashion Design Council (PFDC) collaborated once again for a Fashion week “6th PFDC Sunsilk Fashion Week 2013” that was programmed to be on 26th-29th April 2013, in Lahore. A four day fashion rush, 6th PFDC Sunsilk Fashion Week 2013 will present most prominent fashion designers, fabric companies and most renowned brands in fashion industry. This will be a display of a variety of compilation from over 47 designers, their products and textile companies exhibiting fashion styles for year 2013, the main motivation being the long sultry months of summer in the country.
On Day 1, most of the famous designer of Pakistan fashion Industry like Akif Mahmood, Fnk Asia, Misha Lakhani, Tapu Javeri, Elan, Sania Maskatiya, Sublime by Sara and Maria B has displayed their latest collection today at 6th PFDC Sunsilk Fashion Week 2013. All the collection looks gorgeous and perfectly fulfill the requirement of new generation and latest fashion trend of Pakistan fashion industry.
Modern, yet economical ready-made clothes, will be highlighted by; Adnan Pardesy for The Working Woman, Coco – Zara Shahjahan, MK Nation by Karma, Kayseria Prèt in addition to Maheen Karim & Sanam Chaudhry for Bonanza. Future new talent will also be introduced in a separate show; “Emerging New Talent Show”.
Day 2: Ayesha F. Hashwani, Feeha Jamshed, Nickie Nina, Shehla Chatoor, Somal Halepoto, Asifa & Nabeel, Yahsir Waheed and Fahad Hussayn will display their latest collection.
Day 3: Nida Azwer, Rizwan Beyg, Zonia Anwaar, Nokia Promotes Mohsin Ali, Sana Safinaz, Layla Chatoor, Adnan Pardesy and Karma will display their latest collection.
Day 4: Faiza Samee, Maheen Karim, ZONG Sponsor Emerging Talent, Ali Xeeshan Theater Studio, Khaadi Khaas, Muse, Wardha Saleem and HSY will display their latest collection.
In the entire fashion week, 3 days’ afternoons are reserved for designer-textile mill voile shows, which will be highlighting; Sitara Textiles menswear, ChenOne’s Pareesa Lawn Collection 2013 designed by Sahar Atif and Kayseria on Day 1, Ittehad Textiles, Lala Textiles, Moon Textiles and Sitara Textile womens wear on Day 2, Firdous Textiles, Lakhany Silk Mills, Nimsay Redefining Style by Nimra Textile and Shariq Textiles on Day 3.
Because of the pervious successes of PFDC Sunsilk Fashion Weeks, private sector associates are encouraged to use this show as a means of introducing new products, product promotion and activities. Sunsilk, in partnership with Pakistan’s foremost designers, will be displaying latest contemporary designed shampoo bottles. On Day 4, ZONG is sponsoring the ‘Emerging New Talent Show’; while on Day 3, Nokia is promoting the Nokia Lumia motivated fashion segment with fashion designer, Mohsin Ali. Other popular consumer brands are promoting the event in one way or another.
All in all, PFDC Sunsilk Fashion Week is looked forward to, by the entire Fashion industry of Pakistan, as the most successful fashion promoting event in the country.