The brand Always is back with the collaboration of Pakistan fashion brand “Satrangi by Bonanza” with the encouraging mini-series television program ‘Always Karo Yaqeen’. The program is inspired from true series of women around Pakistan. The program ‘Always Karo Yaqeen’ aspires to provide a motivation platform for young Pakistani women to trust in themselves and follow their imaginings and dreams.
The brand ‘Always’ joined hands with the leading fashion house Satrangi by Bonanza to provide the selected girl an opportunity to work for them and to launch her exclusive designer collection. For this, Always has collaborated with Pakistan’s premier fashion brand Bonanza to provide this young girl the opportunity to work for them and to launch her exclusive designer collection titled “Satrangi by Bonanza”. The story of the selected young designer will be showcased as an encouragement for millions of young girls via one-of-its kind mini-series, featuring the charming and talented television actress & model Aamina Sheikh.
The young designer was selected via the Always Star Hunt program that was launched on Always Facebook Fanpage for aspiring female fashion designers. The contest ran from December 28, 2013 to January 11, 2014. Girls from across Pakistan participated in the contest after which the winner was selected.
Beautiful Pakistani Fashion Model & Renowned Actress Aamina Sheikh said: “Being a Pakistani woman, I feel it’s imperative to empower other women so that they can overcome the challenges they face in life with confidence. I am very excited to be part of this campaign once again. In a country like Pakistan where many women struggle every day to achieve success, Always Karo Yaqeen gives them the hope that anything is possible if they are confident and determined enough.”
CEO of Bonanza Garments Hanif Bilwani said: “In past we have collaborated with famous designers and give our consumers a feel of designer wear under the retail roof – this time we got an opportunity to bridge gap between an aspiration of a girl and make her achieve her dreams and simultaneously give our customers a message that everything is possible all we have to do is dream and have the passion to follow it – that’s the Satrangi brand’s message and that’s what Satrangi presents Always Karo Yaqeen collection and initiative stands for. We are really proud of being a part of a women empowerment initiative and providing a platform to an upcoming designer to show her true potential.”