Trade Development Authority of Pakistan (TDAP) is going to schedule very big fashion and lifestyle event titled “Alishaan Pakistan 2014″ to promote Pakistani lifestyle in India. Their team will travel soon to Delhi with more than 700 participants. The event will be organized in Delhi-India from 10 September to 14 September. Five days fashion event includes all Pakistani things, from furniture to food to fashion.
Pakistan’s most famous and leading fashion designers will showcase their latest dresses collection on the fashion show at Taj Hotel in Indian on 10th September. The fashion designers name includes Umar Sayeed, Warda Saleem, Sania Maskatiya, Maheen Karim, Deepak Perwani and Faiza Samee. Other Lawn manufacturers such as Al Karam Textiles, Gul Ahmed Fashion, Designer Asim Jofa and Sana Safinaz will also showcase their latest collections.
Pakistan’s leading textile manufacturers such as Khaadi, Lala Textiles, Bareeze, Chen One and Kayseria will also be a part of the Alishaan Pakistan 2014 fashion event.
TDAP Secretary Rabya Javeri Agha said:
Whenever I have gone to India’s big city Delhi for work, people have admired the way we dress and eat. I feel we can showcase everything in Pakistan there and manage to accumulate 70 per cent of the cost through sales there. It is our turn again and we wish to go bigger and better.
We will create excitement through our fashion events on the first day of Alishaan Pakistan 2014 fashion show, so that our sales will be double. This is a very strong exercise for the easing of the trade policy between the two countries and thankfully, both countries have been very supportive.
We went quite big in 2012, but nobody in Pakistan noticed or cherished it. This time, we want to go bigger and also want the people to celebrate healthy interaction between the countries.